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STIHL FREE T-SHIRT OFFER FOLLOW-UP
Challenge: We were asked to develop a way to print and mail the second t-shirt offer only to the recipients that did not respond to the first offer
Solution: We recommended a different more affordable format utilizing common full color shells and then imprinted the variable information in black, again, utilizing the pURL We explained the additional savings in cost and production by imprinting the variable personalized information in black rather than in color.
Benefit: As in the first mailing, the follow-up mailing resulted in high returns and drove additional traffic to the stores. The client was extremely satisfied with the results of both of the campaigns.