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STIHL REBATE POP-UP MAILER
Challenge: We were asked to develop a unique self-mailing piece with a battery system rebate offer that would drive traffic to the stores.
Solution: Our recommendation was to produce a creative and eye-catching pop up mailer. The $1000 potential rebate offer was cut out and popped-up to grab the attention of the potential customer. The mailer also had a QR code allowing the customer to view a video providing information about system.
Benefit: The unique format provided a mailing to the customer that stood out from the crowd of direct mail pieces thus driving more customers to the store not only by the rebate offer but by the mailer format as well.