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HEALTHCARE USA MEMBER HANDBOOK AND MEMBERSHIP CARD MAILING
Challenge: We were asked to mail to participants the Member Handbook along with the Membership card.
Solution: Our challenge was the postal regulation. All membership cards must go first class but the Membership Handbook could mail pre-sort standard. We created a two-fold envelope that could carry the card first class along with the membership handbook at the pre-sort rate The post office approved a combination of first class with presort standard.
Benefit: The combination a first class with presort standard resulted in a close to $200,000 savings in mailing cost and as an added bonus the participant benefited by the convenience of getting both the card and the membership handbook in one mailing.