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“GET GOAL POINT-OF-SALE MARKETING KIT” FOR DIABETIC CLINICAL RESEARCH
Challenge: The goal was to create a marketing kit that would be easy to display and economical to produce and mail. The items in the kit would be displayed within various pharmacies.
Solution: We planned and executed all of the pieces to fit into one box including a box label, cover letter, wall poster, counter mouse pad, 2 packages of 25 brochures and a stand up holder for the brochures. The kit was mailed to Independent Pharmacists to easily construct and display in the store.
Benefit: By insuring that all items were produced lightweight and efficiently we met the clients budget and provided a product that was easy to put together by the pharmacies increasing the display ratio. The client was extremely satisfied with the results.