BUILD-A-BEAR BIRTHDAY PARTY GIVE AWAY
Challenge: Working with the creative team at BABW we were asked to develop a cost effective “give away” for birthday parties. The item would also need to be produced to accommodate multiple versioning.
Solution: Our solution was to provide a one-piece give away that was perforated and broke into three pieces. We recommended printing the design on a sturdy plastic substrate that included a usable luggage/backpack tag the guest could keep, a coupon and a variable code section that the guest could redeem for a free gift on line.
Benefit: This easy to use, innovative item provided the guest with an immediate take away gift, a coupon and a free gift that drove them to the website. The result was ultimately converting the birthday party guests into a Build-A-Bear customer.