PURL stands for “personalized URL” which are Internet micro sites that are unique to each individual in your database. This allows your company to set up pages specific to each recipeint in which the response is recorded. PURLs make it possible to measure response rates and allows you to compare the results of different test groups. All data is collected on a remote dashboard so your reports are available for view or download 24/7. Click here to see one of our PURL solutions.
