Variable data publishing, also frequently referred to as one-to-one marketing, begins with a database consisting of fields of data that are mapped or programmed to a printed piece or email template. These fields can represent unique text, numbers, graphic files and even numerical calculations so that recipients are delivered information that is relevant to their profile or interests. VDM pieces are effective because they not only capture attention, but back it up with content that is specific to the recipient. Click here to see one of our examples.
