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COVENTRY HEALTH CARE OF FLORIDA “SNAP PAK’ SELF MAILER
Challenge: Our task was to find a way to increase the open rate for a Medicaid information piece where the demographics open rate had been notoriously low.
Solution: Realizing that the recipient of these mailers are sometime transient and rarely open their mail it was our goal to keep the cost of the piece to a minimum while at the same time increasing the open rate. We recommended that we produce the mailer on a forms press all in-line and no envelope in order to keep the cost down and create a look that would intuitively increase the open rate.
Benefit: The result was an inexpensive but very effective mailer. Our client experienced a lower cost for production as well as an increased open rate due to the creative and colorful, yet inexpensive appearance of the mailer.