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BUILD A BEAR WORKSHOP “BEARVILLE.COM EXCLUSIVE SONG DOWNLOAD” FOR 15 YEAR CELEBRATION
Challenge: Our client asked us to develop a cost effective way to distribute a FREE song for BEARVILLE.com to celebrate 15 years. The song card and the carrier for the card needed to have a unique code and would also have multiple versions
Solution: We recommended that the carrier shells be produced as shells and we would imprint a unique code on the carrier and the card. In addition, BAB branded a Build-A-Bear QR code that would take the customer to the website via their smart phone.
Benefit: Due to the fact that the cards were produced as needed, we saved Build-A-Bear the cost of warehousing and reprinting. We added efficiency by creating an easy way to affix the card to the carrier. The card was affixed to the carrier and was shipped to the warehouses as needed to distribute to various Build-A-Bear stores. The promotion successfully drove business to the website as well as it drove business to their stores.