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STIHL FREE T-SHIRT OFFER
Challenge: We were asked by a creative agency and their customer to do a yearly promotion mailing. The mailing must be unique and yield high rates of return. They also want a free offer that would drive store traffic and be track able.
Solution: After reviewing the project, we recommended using a personalized URL or pURL. The piece was customized and was produced 100% full color digitally. The objective was to have the customer go to the STIHL website and print out a coupon with unique code that they could take to the STIHL dealer to receive a free t-Shirt. The pURL gave them the location to the five closest dealers. Each coupon had a unique code so that when it was redeemed it would provide STIHL with the ability to track the names on the mailing list that had redeemed the coupon.
Benefit: The use of the highly personalized PURL drove the redemption rate up and also provided the client with the ability to track users. The client then could save on the follow-up print quantity. The free offer generated a high redemption rate thus driving more traffic and business to the STIHL dealers.