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AMERICAN RED CROSS “GUIDE TO ESTATE PLANNING AND CHARITABLE GIVING” MAILING
Challenge: We were asked to help the American Red Cross develop an economical and efficient mailing to promote their “Guide to Estate Planning and Charitable Giving”. They required a three-way match for 130 chapters nationally with the return addresses variable imaged on the card and the envelope.
Solution: We developed a way to match two internal pieces; one nested inside and personalized to the recipient and to the different chapters. We used one file to inkjet the address and multiple heads to sequential number the three-piece match.
Benefit: The American Red Cross budget benefited by our efficient and economical solution. They also received a high number of returns due to the offer and the ease of use by those that received the mailing.